If you have an online business, it is quite necessary for you to use various internet marketing strategies in order to increase your online presence. Here are various types of tips mentioned on internet marketing.
1. Brand and visible marketing:
- Try to associate the name of your website with the established enterprises of your niche. If you regularly comment on their articles, which is not spamming, and make reviews of their post time to time on your website, then you will automatically get associated with those websites.
- If you start your website from scratch, it involves a lot of work. Try instead to seek out other websites in your industry and try to establish a relation with them. A mutual partnership or a services recommendation is advisable. Don’t fax or email your direct competitors.
- Put the address of your website on every piece of internal paper possible or communication device including business cards, letterheads, newspapers and other print ads, invoices, receipts, yellow pages advertisements and so on.
2. Advertising and affiliate marketing:
- Try to optimize your contextual ads if you use services like Adsense, YPN! Or adCenter, don’t just insert them in your website and leave them as it is. You can work on these ads by changing their positions, the layout of the ad, the colors and the content around the advertisement. You should remember that in case of Adsense, the ad that is placed in the topmost position of the source’s order will yield the highest income for every click.
- You can build an affiliate system for the services and products you are offering. You can let others do the PR and sales job for you.
3. RSS and newsletter marketing:
- Don’t rely on only RSS feeds. There are many users who prefer the old school method of email newsletters. You should offer this option always.
- You can offer an email digest which is periodical. This should have the top stories in a certain period, which can be a week, a month or even a quarter. This will allow your visitors to get concentrated source of information about your products and services.
- You should not just submit your RSS feed to different RSS aggregators. You should also learn how to market it.
The above three mentioned categories are ways of internet marketing that you can adopt so that your business online gets a boost.