We spend a lot of time focussing on Internet marketing. And, of course, Internet marketing should be your focus when it comes to gaining exposure for your business. But it’s important for you to understand that this isn’t the only thing you should be doing.
It’s easy to lose sight of the importance of other methods of outreach. This is why we’re going to give you an article about one of the most traditional methods of getting some attention for your company. And that’s by attending a trade show.
Think a trade show is too old-fashioned? That you’re too modern or Internet-focused for a trade show to do you any good? Think again. A trade show remains one the best ways to get people paying attention to your company. Unconvinced? Check out these reasons.
They’re direct and cheap
One of the problems with Internet marketing is that the costs can become quite complex. You need to be keeping an eye on analytics constantly to get an idea of their efficacy. And for many companies, it’s easy to end up spending an amount that is alarmingly close to the amount of profit they’re making. Once you’ve worked out the cost per sale, you may be surprised at how little profit that PPC campaign has been making you.
But at trade shows, the cost per sale is incredibly low. This is because you’re not just trying to catch the eye of a hapless Internet browser who doesn’t want to be advertised to. These events are filled with customers and investors who are searching for opportunities to spend. And you can speak directly to them. What could be better for marketing? www.forbes.com has some characteristically great advice about trade show conduct that should help you.
They give you a chance to show more of your skills and personality
Trade shows get you away from the office and into the physical realm of sales and communication. With this direct approach, you can strengthen your networking potential. And, of course, to do that, you need to bring your great personality to the table.
Trying to make your company sound fun and friendly through social media and blog content? Well, here you can prove that you’re fun and friendly with face-to-face communication. You can also show off your skills by providing hands-on demos of your product. And if you want to show them your eye for eye-catching design, then you can do so with a killer display. See www.infinityexhibits.com for assistance in that area.
They make great social media opportunities
I’m going to end this by taking everything back to web marketing. The fact is that really good trade shows are discussed heavily online. Trade shows aren’t just self-contained bubbles that wouldn’t be interesting to the outside world. What goes on at a trade show doesn’t stay at a trade show. If you’ve got an amazing display or you gave a brilliant presentation, it’s going online. Your competitors may even Tweet about you, sharing photos and quotes. (Yet another reason that you need to have a really cool display!) www.smallbiztrends.com has more information about making social media and trade shows work in harmony.
So there we have it. Even if you’re focussing mainly on web marketing, trade shows can help you.