Yelp hasn’t made a penny since it was founded in 2004, yet its stock price rose almost 60% from the moment it went public to the closing bell. It closed out the trading day at almost $25 per share. Is Yelp really worth that much, or was this the result of hyped, positive social media coverage Yelp received before and during its IPO? In this episode of Future of Engagement, host Murray Newlands takes a look at the social media buzz around the Yelp IPO launch:
- The story broke on Twitter
- The social media coverage was almost all positive…
- …Even though Yelp is still unprofitable.
Graphs courtesy of Alerti Social Media Monitoring and Management
For bloggers: How can you utilize social media monitoring to grow your blog?