Reach Your Blog Audience

Sanat Singha is a technical writer, an editor, a blogger and a web marketing consultant. Contact him at wsigmas@gmail.com

If you have a blog, the sole aim of it will be to make some profits. Sure, you may want to share your opinions with the world, but you also need to earn money. If you find that your site is not a success, you need to make a few changes. Don’t worry about how bad things are going now; focus on how great they will be soon. Here are a few tips that will help your blog reach its potential.

Reach Your Blog Audience

1. Comment on other blog sites

If you want to get the most exposure for your blog, you need to get your name out there. One of the ways you can do so is to comment on other blogs. Remember, blogging is all about the blogger community. If you show them that you care about what they post, they will do the same for you. Take a look at relevant sites and see whether you enjoy what they are publishing. When you find something of interest, let the blogger know about it.

2. Boost your SEO now (with some help)

SEO is the biggest way you can enhance your blog. If you are failing in this area, it’s time to take control before it is too late. Many people find success when they hire an SEO consultant to help them along the way. That means that you will get all the advice and support you need when you need it. Learning some of the latest SEO techniques will mean that your blog flourishes. If you ignore this part of your site, you are making a mistake.

3. Use hashtags in your social media posts

You probably already use social media to attract people to your blog, so why isn’t it working? You shouldn’t underestimate the power of hashtags. When you use the hashtag function well, it can get you loads and loads of traffic. By using hashtags, you put yourself into various streams on Twitter or Instagram. Once in these streams, it means that people can view your post when they search that term. In short, the more tags you have, the more people will see your posts.

4. Make sure your articles are on point

Before you start writing something, think about the core message you want to get out there. One of the main issue with some blogs is that the content rambles on and on without purpose. If you are guilty of this common mistake, it’s time to cut it out. Keep your writing simple, straightforward and efficient. Easy.

5. Get the best photos for your blog

When people first visit your site, they will not judge its content – they will judge it in a visual way. If the photos you use are poor quality, no one will want to stay on your site. It might be worth deciding on an imagery budget. That way, you can buy stock photos from the likes of Shutterstock. Blogging is an art form. When you get things right, you can attract a large audience and profit from it.

 

Imagery via Link