Read Site Content

Sanat Singha is a technical writer, an editor, a blogger and a web marketing consultant. Contact him at wsigmas@gmail.com

When you spend lots of time creating useful and readable content, you want people to read it. The trouble is some website owners find that a few people come across their content. And if you run a business, it can impact the revenue your site generates.

So, what should you do if you want more people to see and share your content? Well, there are hundreds of different options. The challenge is knowing which ones offer the best results.

It’s a good thing you stopped by this page today. Why? Because you will learn five expert strategies to get people sharing your site content! Here is what you need to know:

Read Site Content

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1. Promote your content on social media

It’s likely that you use Facebook and Twitter on a regular basis. Who doesn’t use social media these days? No doubt, you will have a profile on both social networks for your website. You may also have some people “following” your profiles.

Let’s assume you had even 1,000 people. With Facebook, for example, all those people won’t see what you post. To guarantee that they do, you have to pay for “sponsored” posts. Twitter also offers a similar feature too.

I recommend using those options for your “money” pages. In other words, the ones that have a call to action where you generate some revenue.

2. Check that your website’s SEO is on track

Search engine optimization is crucial for all websites. It’s important that you carry out an assessment of your site’s SEO and make any changes where needed.

For instance, you may need to adjust the layout of your pages. Your page titles may need some attention. Or, you might even need to revamp the design of your site so that it works better on mobile devices.

Fixing any SEO problems will increase the likelihood of your content getting found and shared.

3. Start a broken link building strategy

Have you written a useful guide on a particular topic? If so, you’ll want plenty of high-quality sites to link to it. One thing you could do is work on a “broken” link building strategy.

The way it works is simple. You find websites that link to similar but unavailable content. You then contact the site owners and ask them to link to your page instead. And the result? You get a free link from an authority site for such little effort!

4. Create some infographics

The beauty about infographics is that they make dull data come to life. No one loves reading pages of statistics; it’ll just send them to sleep! An infographic is a creative way to visualize that data.

You can create infographics on just about any topic. Of course, you should make sure it’s relevant to your site in some way. For instance, if you are a mortgage lender, you might want to do an infographic on the housing market. The relevancy does matter.

5. Get bloggers to review your products

If you sell products on your website, you could have influential blog sites post reviews on what you sell. It’s a brilliant marketing tactic that increases inbound links to your site. It also gets folks sharing videos, PDFs and other downloads or embeddable stuff.