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Can Technology Help Retailers Take Payments Quicker, Safer & Easier?

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When it comes to taking payments, how well does your business do? Is there any way that you can improve things for your customers, and make it an easier, safer, and faster process? Technology could be the solution to your problem, and we’re going to explain how in this guide. Let’s get started with some of the basics of online retailing, before moving into wider fields.

Better ecommerce tech

It’s vital for online retailers to make transactions as simple as possible for their customers. All your audience wants is to find what they are looking for, pay for it, and then sit back and wait for delivery. They do not want to spend time working out how to get to the checkout page. They can’t stand filling in huge questionnaires asking them their name, address and star sign. And the more stumbling blocks you place in their way, the more likely it will be they will abandon their cart and look elsewhere. Invest in better ecommerce programs, make the process seamless and speed up their experience.

Offer different payment methods

There are an enormous number of ways to pay for goods these days. Online retailers should give their customers as many payment options as possible, not just different credit and debit card options, but also services such as PayPal. Bricks and mortar stores can also be savvier with their offerings. According to NFC Direct, all kinds of retailers can benefit from tech such as NFC tags, too, as they can enable you to take mobile payments. There’s also BitCoin or other cryptocurrencies to consider – particularly for the future. The more payment options you offer, the happier your customers will be.

Speed up

As we mentioned above, speed is essential when it comes to taking payments, and the faster a customer can pay, the better their experience will be. It goes for the offline world, too. Customers might like to pay on the shop floor with remote POS systems, for example. An employee could spot them on the floor, help them find their products and take payment immediately. While the traditional checkout points will always exist in shops, there’s no doubt that customers will always prefer to dodge the queues.

Safety reassurances

The more you invest in secure payment systems, the more confident your customers will be to make a purchase. Again, this applies to bricks and mortar stores as well as ecommerce. The more consumers hear about the sometimes shocking stats on card fraud, the savvier they get about secure shopping. If you can provide them with reassurances that their data, card numbers, and personal info is safe, they will be more likely to choose you – and return again.

Make it clear

Finally, make it clear what you want your customers to do, whether you are selling instore or online. Sign post everything – put directions up in your physical store and have clear calls to action online. You will be surprised how much easier customers will find it to make their purchase.

We hope this has helped – let us know what you think in the comments section!

About Sanat Singha

Sanat Singha is a technical writer, a content marketer, and a professional blogger since 2009. He specializes in writing technology articles, technical documentation, collateral preparation, web analytics consulting and internet marketing for commercial websites. Contact him at wsigmas@gmail.com
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