Having a well-designed professional website is the simplest and most effective way to create a sustainable presence for your business on the Internet. While helpful in engaging with existing and potential customers, social media profiles cannot replicate the credibility and brand recall generated by a functional website.
It is important to choose the right hosting plan for your commercial or business website. Unlike personal websites, organizations must strike a balance between features and costs to maximize the benefits of having a presence on the Internet.
Shared hosting, despite its affordability, will not be the right choice for a business website. Sharing of server resources and minimal control over the website can make it impossible for you to create an effective online presence. Instead, it is advisable to consider virtual private servers or dedicated hosting plans.
A dedicated server, as the name suggests, gives you access to the entire server for the purpose of setting up your website. You will have complete control over the hardware, operating system, and software applications installed on the server. A dedicated plan will allow you to ramp up bandwidth and server capacity to manage sudden spikes in website traffic.
Planning and implementing changes to your website and offering new features and functionalities to your visitors will become a lot easier with such a plan. Opting for a managed hosting plan will help enjoy professional management of the server without having to invest in the establishment of a full-fledged in-house team.
On the flipside, dedicated website hosting can be a prohibitively expensive affair, especially for small and medium businesses. Unless your organization plans to setup a high-traffic website like an ecommerce outlet, this option is unlikely to make financial sense in the short term.
Virtual Private Server
A virtual private server offers the independence of dedicated plans along with the affordability of shared hosting solutions. Instead of sharing physical server space, your business website will be set up on one of the many virtual private servers created on a single server. While you cannot modify the hardware, the virtual server will allow you to choose your operating system and server programs required for your website without any complications.
The VPS can be best described as a miniature dedicated server. For practical purposes, your business website would be established on an independent server where there is no sharing of resources with websites of other firms. The only drawback is that the website will not enjoy access to the scale of resources that a dedicated server offers. While bandwidth, storage space, and other resources can be scaled up, you won’t enjoy the unlimited flexibility offered by a managed dedicated server for the business website.
If you require complete control over your web server, then dedicated hosting is the best option for you. However, if you’re looking for an affordable option without having to share physical server space with other sites, then VPS is the ideal choice for your business.