start ups

Sanat Singha is a technical writer, an editor, a blogger and a web marketing consultant. Contact him at wsigmas@gmail.com

A website is more than just an important part of any business. If you want to succeed and grow, it’s absolutely essential. The internet is good for more than just serving as a place that you can potentially reach people and inform them. Your site can do more than give people the low down on your business. It can even do more than serve a virtual storefront. But you need to make it work. You need to put in the time, effort or resources necessary to get your site to do more. If you’re willing to do that, then here a few methods to help.

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Image sourced by Startupstockphotos.com

 

Attracting more visitors

If you’ve been paying attention to how to succeed at business online, you’ve heard of search engine optimization. It’s the use of keywords and links to help your site appear higher in search engines. Services like pdxseo.net use it to connect internet browsers directly to the services and pages they’re looking. This ensures that when customers type in search queries relevant to your business, you take a prominent place in their attention. Using data like your location, you can even be linked to potential customers’ search results by their IP address.

It’s all in the data

Data like your location isn’t the only way that you can make your site more powerful, however. Traffic data can give you an idea of which marketing techniques are working in drawing more visitors. It can also inform changes you make to your site. You can learn where most of your visitors are going to. If it’s one particular part of the site, you can make design changes on that part to tempt more of them with calls-to-action.

 

Nailing the homepage

It’s not just the design of those popular pages that matters, however. Your homepage, the one they see when they first come onto your domain, is hugely important. What it needs to do is grab their attention. It needs to meet what the customer’s actually looking for, not just what you’re providing. It needs to be simple and professional looking. The more detailed information can be kept behind it. The homepage is solely for capturing their attention.

 

Make it accessible

It’s not going to be very good at capturing their attention if they can’t make it out properly, however. We recommend ensuring that your website is designed to fit all devices. This includes mobiles and tablets as well as personal computers. You should also make the same considerations for your virtual storefront. More businesses nowadays are making apps that people can download to their devices. This creates an environment you have a lot more control of.

 

Offering the best customer service

The advice from webware.io is clear. On-site chats are one of the best methods to provide customer service. Through them, you can answer any queries and help customers use your services right there on the spot. If you’re a smaller business, that level of service is how you compete with the big guys. If you don’t have the resources to manage a live chat, however, there are other methods. A highly visible Q&A and contact details that are easy to find are a couple.