Forward-thinking companies are always looking for creative and innovative to increase their place in the market, and advertising and promotion is one of the most important things to consider. If you run a local flooring business and you are thinking about ways to generate more customers, then if you are not using social media, you are missing a trick. Social media is increasingly important when it comes to spreading the word about what it is that you do. It’s really easy to get involved, and it won’t take up too much of your time. Read on if you’re interested in ways to boost your company’s reputation using social media:
Once you have your social media platforms established, use these to promote your special offers, discounts and competitions. The more incentive you give for people to spread the word about you, the better – so run regular promotions in order to generate the most interest. You can do this from Facebook and Twitter very easily – just post the promotions in your status updates or tweets and ask people to share them. Everybody loves a freebie, so offer a prize in your competitions or money off first orders.
Social media is a great place to establish yourself as an expert in your field, so set up a YouTube channel and start posting instructional videos that include tips and tricks relating to all things flooring. Perhaps you could post a video that demonstrates how to clean an old carpet, or maybe you could come up with inventive ways to floor a kitchen and film somebody speaking about it. You can be as creative as you want, but keep it relevant to your business. When people view your videos, they will find it easy to visit your website next – and this will lead to new business. Social media is brilliant when it comes to boosting your reputation, so make sure that you are maximizing on its potential for your business.
Spread the Word
The more likers or followers you have on your Facebook or Twitter page, the more people you can reach with your updates. For this reason it is really important that you regularly do things which will increase the amount of people that see your page. Encourage your likers, friends and followers to spread the word about your business and reward them for doing so. You will soon find that your numbers start to grow, and your updates reach many more people. Facebook offers an analytics feature which will show you how many people are reading your updates, and it will also allow you to boost your updates for a small fee. It’s a good idea to play around with this feature and start learning how to use the statistics to interpret how your Facebook pages is performing for you.
Social media is only going to grow in popularity, so the sooner you get on board the better. Watch online tutorials to boost your skills and to better understand how you can make social media perform better for your business.
Nancy Baker, the author of this article, is a freelance blogger who is currently writing for, AA FLOORS & MORE LTD, a leading dealer of top quality floor coverings. She takes keen interest in renovations and is great with design and editing. You can also follow her on Twitter @Nancy Baker.