Murray is the founder of Influence People - a full service marketing & PR agency, a TV Host and Executive Editor at Performance Marketing Insider and the founder at The Affiliate Marketing Awards. He is an Entrepreneur, author, speaker, blogger, consultant. Connect him through LinkedIn.

Ian Karnell, president of the digital marketing agency BuzzHoney, sits down with Murray to chat in this week’s episode. Karnell talks about how BuzzHoney assists clients by providing strategies with engaging content to increase their Facebook page engagement. He discusses the importance of social media monitoring and ways to analyze engagement on pages.

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Karnell’s agency made use of SMM to find out what drives content and engages customers on their page the most. A way to see what engages people is to monitor competitor’s Facebook pages and seeing what they do differently. If you monitor pages of competitors in your field you can see what content is working and what doesn’t. This way the content that you post on your page will be what people want and respond to the most.

There are several ways to keep users engaged on your page and keep up with content. Try using a call to action, which tend to get more users engaged. There are different types of calls to action that can have more effects. For example, “Click here” which can offer a coupon or take the user to a related site. They can also state, “Suggest us to a friend” that results in broadening your customer reach and network. Having a call to action can assist in growing your fan page’s popularity.

It becomes easier to measure the levels of engagement if you use a program to assist you. BuzzHoney used Infinigraph to assist them in getting social data to use. The tasks become easier when you have the right data collected without you having to put in the work. From the social data you get you can see the best ways to grow your social page response and beat your competitors. Watch the video below and get some insightful tips from the way Kernell and BuzzHoney handled their client’s request.

In this week’s episode of “The Future of Engagement,” Murray Newlands interviews Ian Karnell shares his experience on Facebook page engagement.

Highlights:

  • Keeping a watch on competitor’s Facebook pages lets you see what content your audience respond to and assist in improving your page.
  • Using a tool like Infinigraph can measure audience engagement with social media content, making it easier for you to target interests.
  • Having calls to action on your Facebook page will increase fan engagement and broaden your reach with new users.

Click on the free white paper here to get some information on social media monitoring.