Did you know that the social media website TikTok has around 1 billion monthly users active on the platform? If you own a brand or business, advertising on TikTok can help you get whatever it is you’re selling in front of millions of new people.
With that being said, being a social media influencer, and having a successful social media marketing strategy, is hard work. You have to know how to create a social media marketing plan from the ground up, and then follow it, to get results.
The good news is, we can help you do just that!
In this article, we’ll tell you how to become a social media influencer. We’ll help you get Instagram likes, more followers, and even tell you what you can do to make sure your success is sustainable going forward.
Find the Right Niche to Target
Whether you want to get likes on TikTok or have a million followers on social media, you have to have a starting point before you can reach those goals. The best starting point? Finding the right niche to target.
We’ll be honest. Some bigger, more popular niches are almost impossible to break into. That’s why we recommend that if you’re starting your social media influencer journey from scratch, you spend time finding the right niche to target.
Pro tip: if you’re interested in a popular niche, try to pick a specific area of that niche to target. For example, if you want to do something with fashion, narrow it down to something smaller and more specific, like a particular type of clothing or clothing brand.
Be Honest and Real
People on social media websites are paying close attention to what you do and say. This means that if you’re not being real or honest with them, they’ll notice, and even call you out on it.
Because of this, it’s extremely important to be yourself online. Don’t try to create a persona, or be something that you’re not, just to get more interactions on social media platforms. It won’t work, and in fact, you’ll most likely turn off whatever niche you decided to target.
Pick the Right Platforms to Utilize
Not all niches are the same. More specifically, not all niches use the same social media platforms. That’s why you need to make sure that you pick the right platforms to utilize going forward.
The best way to do this is to do some research on the biggest influencers in your desired niche. See what social media platforms they use, and which ones they have the most success on, and then target those platforms.
Also, if you can, try to limit yourself to 3 or fewer social media websites, especially at first. In doing so, you can increase your chances of finding success early on, helping you get your social media influencer career off the ground.
Create Valuable and Interesting Content
It’s not easy to create valuable and interesting content, especially on a regular basis. But if you don’t have something to say, or can’t do this part of the job, it’s going to be next to impossible to reach your overall goals.
Of course, this is often easier said than done, but if you want to get tons of social media followers, you need to give them a reason to follow you in the first place. The best way to do that is to create content that keeps them coming back for more.
Create and Follow a Content Strategy
To piggyback off of that last point, to be a successful social media influencer, you need to have a content strategy in place. Creating a content strategy takes a bit of planning, but it isn’t something that you can’t do yourself in one afternoon.
Once you have a content strategy in place, be sure to follow it closely and maintain a regular posting schedule. Failure to do so will not only prevent you from finding success but can also lead to you losing followers, which isn’t what you want.
Engage With Your Audience Daily
One of the best ways to take your social media game to the next level has nothing to do with making funny jokes or providing users with useful information. Simply replying to comments, and engaging with people online, is a great way to build strong, long-lasting connections online.
Our advice? Respond to every single comment that you get, especially at first. Have engaging conversations with people about whatever topic your niche is interested in.
That will keep them coming back for more content, and even help you find new people online, allowing you to grow your brand faster.
Track Analytics and Make Changes
After you’ve been posting on social media websites for a while, you’ll start getting some useful feedback from your audience. For a variety of reasons, certain types of posts will do better than others.
Your job is to research the numbers and decide why those posts are doing better than the rest of the content that you’re creating.
Is it the time of day that you posted? Does it have something to do with the information that you posted or the media that you used to make your post more engaging? Whatever it is, you should be able to figure it out using the analytics suite built into your social media platforms of choice.
Still Not Sure How to Become a Social Media Influencer?
A lot of time, energy, and effort is needed to become a successful social media influencer. But if you keep these tips and tricks in mind, and follow your numbers closely, you should be able to find some success online over time. Looking for more online advertising ideas and strategies? Check back with our blog often for tons of useful information about online marketing.