Getting a website set up is an important part of growing any business. It’s absolutely vital if you plan on having any success online. But what is it supposed to do for you? What objectives can you give to your site besides providing basic information? Depending on whether it serves as a corporate page or an online storefront, it can change. However, if you’re not quite certain, keep reading and see what objectives your site should be fulfilling.
Bringing more people
Any company site should act as a flagpole for the business. It should be there for everyone to see. Except on the internet, it can be difficult to see anything. You need to raise that flagpole higher. You do that with search engine optimisation. Using keywords and link-building, your site can appear higher in search engine ratings. This pairs it with exactly the people looking for the kind of services it provides.
Converting visitors to customers
Of course, it’s not all about just getting them there. Once they arrive at the site, you want them to become customers. The more people visit your site, the more you can influence this. Using data and analytics, you can find the most popular parts of the site. You can then streamline it and provide calls to action in those parts. This can help you funnel visitors towards buying your services/products.
Establishing a brand
A website should be able to say all the things about your brand that you don’t have the time to say in person. Partly, this is done with visual design. But the rest is down to the content you produce. You want to keep the front page of the site simple and compelling. But beneath that, having great content at the ready can build your brand as an expert in the industry.
Giving great customer service
Customer service is hugely important to a lot of business owners. It should be no less important on the site. There are a lot of ways you can offer great service. Keep your contact details highly visible. Have a vast, accessible FAQ for customers. You can even have a live chat on the site so you can directly get in contact with visitors and help them out.
We’ve mentioned accessibility, which is a huge part of a great website. You want as many people to be able to access your services. Keeping the design simple and easy to read is a big part of that. But making your website multilingual can open your business up to whole new audience, if you have the means to go international.
Of course, part of how successful a website is relates very closely to how good it looks. It’s not shallow to judge a business based on how its site looks. Maintaining a great looking site is much like putting on a good suit. It communicates professionalism. If you can’t do that, then how are customers supposed to trust that you are, in fact, a professional?