People’s eyes are drawn to images much more than text. That is why landing page CTA’s are bright orange buttons instead of text links. We are visual animals, and Facebook utilized this knowledge by making pictures and videos bigger in the iPhone mobile app. In this Future of Engagement episode, Murray Newlands looks at this decision and how it played out on social media.
Alerti social media monitoring chart about negative and positive conversations surrounding Facebook’s iPhone app UI change:
People use their eyesight to do almost anything. This ranges from analyzing their environment to analyzing the text in a book.