Can we imagine brand or business promotion without content marketing? The major driver of digital marketing is content in the modern era. Whether you run a start-up or a conglomerate, your marketing campaigns can bear much fruit when you leverage the best content marketing tactics. This blog explores what content marketing is and the best tactics to consider in the present year. Let’s dive into it!
Content marketing refers to the practice of creating and distributing relevant content to targeted audiences. There are many content types that businesses and marketers today utilize to reach their targets. These include infographics, videos, social media posts, emails, webinars, and guides among others. These content forms can be shared on different platforms such as websites, and social media sites like Instagram, and YouTube, among other channels.
Content marketing is a buzz in the present century because it’s a powerful way of enhancing brand awareness, conversion rates, and customer relationships. In fact, the latest statistics validate that many marketers still prioritize their content marketing efforts.
When done right, content marketing is a reliable pathway for improving customer relationships, building trust, and retaining customers. But, which content marketing tactics can you count on in this competitive marketing realm?
If you’re looking for the most reliable content marketing tactics that can benefit your brand or business in 2023, please start with these;
- Short-Video Content
Want to improve engagement, stay on the customers’ minds for longer, or become the top choice for prospects? Invest in video marketing. Statistics show that 82% of the global internet traffic in the year 2022 came from video. To substantiate, the latest findings indicate that online video ad spending was nearly $75 billion with the United States topping the charts.
Whether you’re a B2B or a B2C, video content is a great way to reach the target audience. In fact, short video content has proven to be the most consumable content worldwide. Findings also show that the average user watches video content for 19 hours every week. With that, marketers can create a range of short-form videos like Instagram Reels, TikTok reels, and YouTube Shorts. However, short videos must be less than 10 minutes to ensure engagement and improve sharability.
- Search Engine Optimization
Want to extend your content reach and improve SERP rankings? Invest in SEO. Search engine optimization (SEO) involves a range of practices aimed at improving a page’s quality and ranking on search engines. You may create the best content, but without quality SEO practices, your content outreach may become limited.
Search engine optimization can help a brand appear more in online searches. This means enhanced brand awareness and credibility. More so, SEO practices cater to a seamless user experience which earns a brand more converts. Additionally, SEO allows businesses to secure higher ROI and ensure long-term success.
Some of the major SEO practices to consider include using meta titles, optimizing title tags, adding keywords in the content title, and optimizing page speed among others. Pay a great deal of attention to SEO practices when running a website or guest posting.
Consider starting a blog if you have a website. Or, ensure using your blog strategically if you already have one. Blogging is a content marketing tactic where the content in the form of blogs or articles is updated on a website. Blogs can cover a range of topics and the marketer only has to define the targeted niche.
Blogs are normally in a conversational style to guarantee engagement. With a blog section, a business or marketer can share ideas, and expertise or boost a brand’s online presence. Blogs are also a wonderful way to keep the target audience up to date. Besides that, blogging improves link-building opportunities. Leverage SEO practices to enhance your blog’s popularity.
Podcast marketing is an audio content marketing trend that is revolutionizing the marketing realm. Like blogs, podcasts offer an opportunity for marketers, influencers, and business owners to popularize their brands. The good thing with podcasts is that people can listen to them while running errands, in their free time, or while in traffic.
Currently, podcast statistics indicate that there are about 464.7 million podcast listeners globally and the figures are expected to reach 504.9 million in 2024. Podcasts allow marketers to publish in-depth and focused content about their brands. Live podcasts allow customers to interact with hosts and attain quick information. With that, you can consider podcast content marketing if you want to build a community of loyal customers.
- User-Generated Content
Also known as UGC, user-generated content is a type of earned content that is written by a brand’s audience. User-generated content has become a vital part of many content marketing strategies as it helps brands capture new audiences. It also indicates a brand’s authenticity in the marketplace.
If you’re a marketer, consumer-generated content can join your list of marketing KPIs as it will help you attain actionable insights about your marketing efforts. Additionally, user-generated content can help brands understand customer experiences. That’s because it’s only satisfied customers that make user-generated content or post positive reviews.
- Content Marketing Funnel
A content marketing funnel is a content creation strategy that visualizes customer journeys. It generally allows marketers to create more targeted content depending on the different stages of the customer journey. Leveraging a content marketing funnel can optimize your copywriting tips to enhance social engagement. Try to create clear content marketing goals, and understand your audience and competitors when using a content marketing funnel.
- Voice Search
The popularity of Siri and Alexa among other virtual assistants has increased in the 21st century. Voice search is currently a notable practice among online users as it speeds up content accessibility. More so, voice search offers a seamless online experience, especially among millennials and Gen Z that are tech-savvy.
With that, marketers can consider optimizing their content for voice search. Voice search optimization is one way of staying ahead of the competition, improving SEO performance, and standing out. Also, voice search allows marketers to optimize content for long-tail keywords which are common in voice searches.
Tailored content marketing strategies allow brands to reach their target audiences with much ease. More so, they help optimize content marketing campaigns for greater results. This blog details the major content marketing tactics that marketers can leverage this year to stay afloat. Whether you’re in the IT sector, educational, real estate, or service sector, these content marketing tactics will surely help you attain considerable goals smartly.