Change is inevitable… and this has been proved once again. The typical link-dependent search engine marketing has taken a backstage. In fact, the blow had to come some day or the other.
Don’t get me wrong … SEO still works and will … Service providers still make business and will…
But, the format of marketing sure is going to take a deep U turn. Yes, there are many things in the earth to do except cursing on the keywords and their movement like a pendulum … up.. down.. up…down
How long will you fight back against Google’s algorithm update and maintain consistency in keyword ranking? How many varied strategies will you apply to place your client on top 5 every month? What full-proof planning do you have to strive and survive for next 10 years or so?
Yes, there is a lot to discuss and do. The following presentation will take you through the migration process — from SEO to Inbound Marketing and the job role of next gen inbound marketer.
Are you ready for the leap?