Social media marketing tutorial: How Project Glass Succeeded on Future of Engagement


Social media marketing tutorial

Social media marketing tutorial from Google: Google publicized its Glass R&D project last week and generated lots of social media coverage. Glass is an augmented reality visor that will allow people to see information on a HUD similar to videogames. In this Future of Engagement, host Murry Newlands examines Google’s social media campaign and looks at what you can learn from it.


  • Around one fourth of the shares were pictures…
  • Still, a lot of the coverage was on Twitter…
  • Most coverage was neutral…

Graph by Alerti social media monitoring tool:

About The Guest Author:

Murray NewlandsMurray Newlands uses social media monitoring tool Alerti to follow the social media campaigns in the 2012 election. Sign up for a free 3 month Alerti trial using the code alertivideo.

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