What is a company brand? A brand image is how consumers and investors perceive your business. They might describe your business brand in certain ways. For instance, they might believe your business to be filled with employees that they can count on. Or, they might note that your business is using the latest tech to provide the best services for your client. You probably never thought of your employees or your tech as being part of the build of the business brand. But of course, they are. They are a key aspect of your business that consumers perceive. Make no mistake, if you want your business successful, you need to look after these aspects of your brand. It’s all part of promoting your business effectively.
Look After Your Employees
How is looking after your employees related to the image of your business? Well, think about this scenario. Imagine that an employee in your business has suffered a great loss. A partner or loved one might have passed away, Now ask yourself, in the same situation, would you be able to keep on working? Should they have to or do they have the right to time off? More importantly is it better for you and your company that they do take time off? If they continue to work while grieving, they might not provide the best service to your employees. This could damage the reputation of your company and that could have been prevented. All you had to do was look after your employees interests. You could have done this by creating a bereavement leave policy and making sure that it is in place. That example should have shown you how not looking after your employees could affect your business image. Let’s look at another possibility.
Keep Tech Up To Date
It’s crucial that your business technology is kept up to date, or again, you could damage the brand of your business. For instance, you might be working on an important project for a client. This involves using technology to get information and data ready and organised. Now, you tell your client that due to tech limitations you can’t provide a next day service. However, they might check out another business that can provide a faster delivery of the service. In this instance, not being up to date with the latest tech might lose you the business client. It might also cause them not to recommend your services to other people in the industry.
Protect The Name Of Your Business
Is the name of your business crucial to company success? Actually, a name can be a very powerful tool indeed. John Oliver showed this by starting a campaign to take away Donald Trump’s name. Instead, he suggested that people referred to the man with his actual family name that was changed from Drumpf. Oliver argued that Trump’s success running to be the leader of the Conservatives was partly due to his name and he is of course, right. Once you take away the name, Trump becomes a lot less impressive. You can learn a lesson from this example by making sure your company name is protected. But not in the same way. Instead, you should make sure products and services related and sold by your business are always of the highest quality.
We hope you see how things that don’t seem to be linked to promotion can have a huge impact on your business brand.