Let’s face it, running a successful business is tough. Even with all the opportunities out there, a significant amount of new businesses fail within their first year. Obviously, you don’t want this to happen to yours! To give yourself the best possible chance of success and growth, you need to make sure your company is promoted effectively in its early days. Here are some helpful tips for getting your company name out there.
Image source: Flickr
One of the most effective ways you can spread the reputation of your company is by getting people talking about it. With the modern prominence of social media, word of mouth is a more significant marketing tool than it ever was before. If your products or services are of a good quality, then people will start to hear about your company. The main thing you need to focus on here is getting customers! It’s pretty easy these days to get people to come to your website, but getting them to buy is the more important part. You need a functional and engaging website, which won’t send your target audience running to the competition. If you don’t have the right digital resources in place, you might want to look into conversion rate optimisation services.
My second tip is to start fostering some local awareness. Online and social media marketing is a big part of modern business, true. Still, there’s still a lot of room for old-fashioned marketing techniques, especially if your company is in the public sector. Getting a mention in local newspapers, magazines and websites can help a lot in creating name recognition, and getting people interested in your brand. The big, expensive PR drives will come later. While your business is small, it’s highly recommended to try some simple, DIY marketing. If your budget is strained, then try reaching out to writers and publications yourself, and see if you can stir up some interest. If you’ve got some personal literary flair, then you might want to pitch articles yourself.
My final tip is that when you have a satisfied customer, don’t let them just sit there. As I mentioned before, having a customer who likes your product or service is a hugely beneficial marketing tool. Once you’ve identified these satisfied customers, don’t let them slip away! You should be engaging with them actively through social media, email, and any other channel you might want to use. You may not think it, but when the customer feels they have a close, personal relationship with a firm, many of them will do the marketing for you! Thanks to the more casual, carefree tone of social media, this is the best tool for customer engagement. Whenever one of your customers engages with a poll or promotion, all their friends and connections will see it too.
You can’t leave the house without being reminded of certain big brands. This doesn’t mean that your marketing efforts are doomed though! Make smart, frugal decisions in your company’s early days. Through these, your reputation will grow at a healthy, beneficial rate.