Earth Day 2012 – Future of Engagement


Each April, people across the world celebrate Earth Day with public events, political speeches, and an increased appreciation for our environment. Since 2009, it has even been recognized by the United Nations and will continue to be recognized till at least 2015. Many companies celebrate Earth Day as a way to improve their branding and reach out to environmentally-conscious customers. In this Future of Engagement episode, host Murray Newlands looks at how companies used social media to talk about Earth Day.

Graph by Alerti social media monitoring tool:


About The Guest Author:

Murray NewlandsMurray Newlands uses social media monitoring tool Alerti to follow the social media campaigns in the 2012 election. Sign up for a free 3 month Alerti trial using the code alertivideo.

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