When you’re thinking about your business’s website, what immediately comes to mind? Is it the design that you’re after? Is it those little details? The aesthetics? How about doing something completely out there for your webpage? Well, technically, all of this involved marketing, and if any business wants to thrive, it basically needs some fantastic marketing techniques to get it to where it wants to be. Your website is another marketing tool; it’s an additional extension to all of this.
On top of that, something else to think about is the platform you choose for your website. Oh yes, not all website platforms are created equally, and that’s something to really consider. So, with that said, what should you think about? Well, here’s what you need to know!
The User Experience is Everything
UX and marketing truly go together. It may not seem like it at first glance, but they truly do. A user-friendly website platform lays the foundation for a seamless and enjoyable browsing experience for your visitors. You want your visitors to stay on your website for as long as possible (hence the bounce rate).
The longer someone stays on, the better it looks in terms of SEO. There are other components, too, like intuitive navigation, fast loading times, and responsive design. Even access across different devices and screen sizes also has an impact on both SEO and UX.
So Many SEO Benefits
While SEO was already mentioned above, it doesn’t hurt to dive in again and get a bit deeper. When it comes to SEO, some website platforms take this more into consideration than others. If you go for that, it’s not just platforms but website templates, too.
It might be handy to look for website platforms that offer built-in SEO features such as customizable metadata, clean HTML coding, and mobile responsiveness. These features help search engines crawl and index your website more effectively, ultimately driving more organic traffic to your site.
Extra Features
Honestly, these are usually the widgets, but it still helps to think about this too. Maybe you want a sign-up form on your website, or maybe you want to ensure that people have access to log in to your website. Now, all platforms do that, but not all can be as handy as Credit: WP User Manager. But think about the features you want to have, and look at competing websites.
Seamless Content Management
You’ve heard it time and time again: content is king. At this point, you can’t escape that saying. But in the end, it needs to be easy to post and publish content. You shouldn’t have to shoot through hoops just to get that, either. Nowadays, what makes it super easy and stress-free is simply looking for features such as drag-and-drop editors, customizable templates, and scheduling capabilities to streamline your content creation process and keep your website fresh and up-to-date.
Integration
Now, you might be really surprised to know this, but yes, even in 2024, not all websites can seamlessly integrate marketing tools! But you can count on the right one allowing you to do so (and it is not being charged extra, either). So make sure you look into that as well.
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Beatrice McGraw
Aarif Habeeb
Kristel Kinne
Regina Deemer