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Making a great first impression with clients is crucial for gaining new business and establishing trust. But it takes more than a friendly smile to bring new clients on board at your company.
Prepare Your Site or Office for a Visit
Clients will probably notice your office and work environment first when they come to see you. Therefore, your site must be impeccable and presentable. Not only in hygiene but anything that could impact daily operations such as health and safety and professional employees. Yet cleanliness for work and production areas is also essential. So you need to hire commercial or industrial cleaning professionals to regularly maintain a safe and healthy work site.
Know Your Client Business and Needs
Most good business partners don’t go into a meeting without any preparation. You should always do your research on the client by looking them up on LinkedIn or other sites to learn about who they are and their business requirements. Then you should go to their sites for social media. So, you can find out what they like, read any content they’ve made, and see featured content. When you know more about a client, you can change your pitch to fit their needs.
Present Yourself Well to Make a Great First Impression
When you first meet someone in business or life, it takes less than 7 seconds for them to form an opinion based on first impressions. Therefore, you need to greet clients well, such as:
- Greeting clients with a firm handshake, a friendly smile and maintaining eye contact.
- Speaking to multiple clients equally and don’t focus attention on one person.
- Dressing well for the meeting, maintaining eye contact and staying well groomed.
Most potential clients will judge you immediately. So if you aren’t able to look good, make them feel welcome and like you value their time, you may not be able to bring them on board.
Always Maintain a Positive Attitude
How you act toward people and events in business can be affected by how you feel at the time. Yet you need positivity to talk to clients in a confident, enthusiastic, and helpful way. Having a good sense of humour can help you break the ice and feel better. No matter what it is, if you can find a way to make the person you’re talking to laugh or even just smile, you’ll be well on your way to building a solid business relationship that lasts for years to come.
Convey What You Can Offer
Clients are there for one reason, to get something from you. So, you need to offer value to their time and money and what they could get from working with you. Engage and let them talk to them about their problems to find out what they need, and then offer a solution. It also helps to talk about their business and their long-term goals if they could be a business partner. But listen, because people love to talk about themselves, which you can easily use to your advantage.
There are many things that help make a great first impression. Your business environment needs to be as presentable as yourself. And it helps to offer solutions to client problems.