There are a few must-have skills for running any online business and it is certainly much more than being able to craft a great business plan or an effective copy or design a series of amazing graphics. Success in online business will not come overnight and there are a few specific factors that will determine the degree of success.
- It will depend on the exact nature of the business
- The type of product or services that you deal with
- The specific audience that you are targeting
- The demographics of the market and most importantly
- The type and variety of skills that you have.
There are different types of skills but certainly all of these are not ‘must haves.’ You must only consider those that are worth and relevant to your business, your customers and especially your business goals.
However, there are a few specific types of skills that are absolutely necessary and no one should venture into any type of online business if they do not possess these skills.
If you want to run and succeed in an online business, you will need to have a fair bit of technical knowledge because everything will be done on a digital platform that involves a lot of computer programs, software and other technicalities. You will be even better off if you can master this specific skill set.
Any type of online business will put your technical abilities to test. This will involve several aspects such as:
- Registering domains
- Buying a hosting plan
- Installing WordPress that works with a single click and more.
Some may seem to be easy but a few may really be difficult which is where things start to get complicated.
There are lots of technical difficulties that may come on your way as well such as:
- There may be times when you will need a customdesign template for your business site
- There is a fair chance of your WordPress site getting hacked and you will need a proper backup to keep things running
- You may need to install a script
- There may be need to fix a column in your MySQL database or
- You may need a code so that you can design a proprietary web app and much more.
All these technical aspects also vary in terms of complexities involved in it. In order to ensure that these are resolved successfully you will either have to outsource your job completely or hire a freelancer to do it or at least a portion of it. But the best way is to know yourself how things work and how any major emergencies and issues can be resolved as and when you encounter them.
In short, technical skills are something that you cannot do without especially in SaaS ecommerce business because these businesses involve much more than simple advertising, lead generation, and affiliate styles.
An online business cannot survive without proper SEO. Period!
Most of the websitesinvest a lot of money and time on SEO for proper keyword research, create SEO optimized content and constantly tweak their website for more organic search results that is solely dependent on the number of organic traffic.
The source of traffic is improved by SEO and therefore if you do not have it done properly you will certainly not be able to stay competitive in the online space and make a better online presence and impact.
Look at the sites like libertylending.com and others that feature so high in the SERPs whenever you type in a specific keyword. Have you ever thought why they feature at the top in the first page and not on later pages? It is all due to their SEO efforts.
Keyword research is literally just the starting point of SEO. There are lots of other areas of importance to ensure you get the desired SEO results. These areas include familiarizing yourself with different aspects such as:
- Page Authority
- Domain Authority
- Responsive design
- Backlink building
- Load times
- Clean codeand much more.
However, the primary focus should be on how you can rank your site and its content higher in the Search Engine Result Pages or SERPs. SEO by itself is a full time job and need a lot of attention to minute details and therefore you will need a lot of skill and time to keep up with the requirements of the search engines and their site ranking algorithms.
Once again, you will be better off strategically if you hire freelancers or SEO agencies for keeping your site optimized and high ranked in the long run. Nevertheless, if you have considerable knowledge about SEO, it will not go waste because you will be able to monitor the performance of your site yourself and also verify the quality of work outsourced if you ever choose to hire any SEO services.
To sum up
These are the two most important skills that all entrepreneurs should have.
- For a startup, this will ensure that the business moves in the right direction on the right track after being set off the ground successfully.
- On the other hand, for an established business these skills are required to keep on going and to remain as competitive as ever. These skills will help them to continue to provide a better shopping and user experience.
That means these are not skills that you will need once during the setup of your business. You will need it all the way down the road.
Typically, these skills will lay the foundation of your online business and a strong one at it. This foundation will ensure that you achieve your desired business goal with ease, with full confidence and in the shortest possible time.
It is only when you have proper technical and SEO skills the additional skills such as business marketing, product advertising, designing a proper sales funnel and others will matter. Therefore, if you really want to succeed in your online business, consider investing on professional SEO services and technical support if you lack these skills in you.