Society and how we do things has changed drastically over the last few years. We rely heavily on our handheld devices to give us all the answers we need. Think about your own habits for a moment. How do you shop these days? How do you communicate with people? It is more than likely done through a mobile, the internet or a computer. It sounds crazy when you think about it, but this is how we live our lives these days.
We shop online, we share our lives online, and we seek out answers through search engine results. So as a business, you need to be present online for these potential customers to see your business, be aware of who you are and buy into your brand. So hoe fo you ensure you have success online. The fact of the matter is that you are not the only one to be doing this. You are not the only business to be taking advantage of the digital world, and so you need to ensure that you don’t waste your time doing the wrong things, and focus on doing things right first time. I wanted to share with you some of the secrets to help toy have online success for your business and brand.
The domain name you have your website and your social media handles have to be similar or be associated with your business name. Otherwise it just won’t be recognisable to the consumer. It can be quite hard to find the right thing, but starting with your company name or an abbreviation would be a good idea. It is very difficult to combine the two together if you don’t. This works well when searching out your company on social media or online, it will easily be identified as the right place that people want. There are websites online that can help you check whether certain social media handles will be available on then relevant platforms or not.
Creating the best possible website
Your website is your shopfront, and so you need to ensure that it is the best possible site that it can be. Many of us with limited IT experience will be able to use a hosting platform and create a standard site, but with competition out there it is likely that you are going to want a website that is functional, easy to use and looks great. It is your brand in digital from. So if you don’t feel confident in creating that yourself you may want to choose a web developer to help you create your vision. Choosing the right one can be tricky, so websites like www.webdesignreview.co.uk are worth looking at. They review web developers so you are bound to collate a lot of information to help you make the right decision.
Making your website functional
One of the most important factors of a website
is the fact that it is functional and easy to use. You may have an incredible
website but if it takes ages to load up you are going to lose the interest of
the person wanting to use it. Think about what you want when visiting websites,
and ensure your business one meets the objectives.
Is it possible to make your website mobile friendly?
With so much being done online these days it
is important for you to ensure that your website is mobile friendly. Many
people browse their phones these days, and so having a website that fits the
small screen could make it easier for your clients and customers to shop online
or gain the information that they need.
Social media is such an important part of your
online presence. It is your platform to directly talk to your customers and
clients. To be able to share products and servicing, information or generally
engage with your audience. So it is important for you to be present online and
to be consistent with the content you share. Whether that is just in the way of
your main feeds or whether you take advantage of other tools like Instagram
stories or Facebook lives, sharing the right sort of content often is key to
reaching out to your audience.
Growing an organic audience
What you want is an organic audience though.
There is so much you can do in terms of buying followers or using bots to like
and comment on pictures just to get your account seen, but this can also be
seen as fake, and can actually do you more harm than good. It takes time to
build up an organic audience, but it is worth it to have a decent following of
customers and clients who want to see the content you produce. There are many
different tutorials online that better describe how you can build and organic audience
but it can be as simple as using hashtags and engaging on other accounts
The power of search engine optimisation
Search engine optimisation is big these days as it can be one of the ways that you can be seen on search engine results. We can all use Google or another search engine to seek out answers, and if someone would happen to be searching for an answer that is relevant to your business then you would want to be shown in that search result, am I right? SEO will help you do that, and the use of keywords and optimising the content on your pages is the way to do it. Websites like https://www.entrepreneur.com could help you out.
Would a smartphone application be beneficial?
Finally, many people love a smartphone
application and find them much easier to use on a phone or an iPad than a
website. So you may want to think about whether your business could be
translated well into an application. Perhaps as a shop or purely for information.
I hope these tips help you to have online
success with your business.