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You hire a digital agency to design and build you a new website. Then, getting traffic to your website is just part of the battle. Once people are on your site you need to find creative ways to convert them from prospects and leads into loyal customers.
One of the biggest factors of web design for converting visitors into consumers is by designing and building your website with a responsive design. Make sure your website is designed to provide people with a pleasant mobile experience. This is especially important if you use SMS marketing software to attract people to your site via mobile. They will click on a link via their phone and go straight to the website, so it needs to impress. Having a responsive design helps you tap into a larger consumer base. You can use an OKR framework to form the basis of strategizing for your website plan.
Next, remember that simplicity of web design and marketing campaigns is key. Today, clean simple and ‘flat’ designs are the most popular and highest converting designs. Whilst you might be tempted to overwhelm visitors with flashy designs and animations, this can often create the opposite effect.
Next ask your digital agency to review your website’s images. Whilst stock images might look okay on a blog, your website should employ high definition or HD images. These should be unique, original and of the highest quality you can afford. These images draw customers attention and help to convert them from lead to buyer.
Have your customer service or contact details prominently displayed on your website. Make sure that customers who want more information or to discuss products and services with you do not find it difficult to get in contact with you.
Social Media Feeds
Look at your social media feeds. It is tempting to feature these front and centre. However it has been seen time and again that they can be distracting and draw customers away from what you want them to do on the page, make a purchase.
Updating Your Website
There are two important, and not entirely distinct, elements to your website. One is the design, and the other is the content. Both need to be current and fresh, but does this mean you should be constantly changing everything on your website. The short answer is no. Nothing should be changed without first knowing whether it needs changing. The key to this is testing and auditing.
If testing shows that elements of your design are not user friendly or are simply not attracting users, then these elements need to be changed and retested. Finding a web design agency to complete a technical audit of your website is an ideal starting place for this process. In terms of content, a similar approach is required. If pages are no longer driving traffic, then they need removing and where necessary replaced. News and blogs should be kept current of course. If the details held on a page are no longer accurate, for example, you have moved your office, hired new staff, or changed your contact details, these changes should be made immediately. Working with your SEO professional will streamline this process and should highlight that change for the sake of change is pointless and could put visitors off because of the lack of continuity.